Based on the sales data from the Amazon platform and market trends, the currently popular scented candle styles present the following characteristics:
Seasonal limited editions continue to explode in popularity
Winter-themed style
Mediterranean Breeze Classic Large Can candles. Users have commented that their fragrance is “not pungent and long-lasting”. Each can has a large capacity (suitable for long-term use), and they often have a price advantage during the winter promotion period.
With a fir scent and a specially designed candlestick, it is suitable for festival gift-giving scenarios.
Autumn/Halloween-themed edition
Pillar candles, a Halloween-themed product, feature a wax tear design that simulates the effect of blood and are unscented.
Candles with scents such as cinnamon and pumpkin are also quite popular.
2. High-end fragrance types and innovative craftsmanship designs
The complex fragrance notes and natural ingredients create a prominent layering of aroma. Emphasizing gender-neutral fragrance experiences, environmental protection and sustainable design.
The use of soy wax and reusable glass jars conforms to the environmental protection trend in the European and American markets.
Three. High cost performance and long-lasting models
Large-capacity economical set, 285-gram set, with a burning time of 65-75 hours, made of natural wax and lead-free cotton core, suitable for daily household use.
The mini portable model is suitable for trying new things or traveling scenarios. The winter limited edition features festival-themed packaging and has a significant sales share.
Story-themed candles, with their scents inspired by various stories, emphasize that “scent is the carrier of stories”, attracting young consumer groups.
Four. Functional Innovative Models
Health-assisted type, sleep-inducing aromatherapy with CBD ingredients: FDA certified, meeting consumers’ demands for physiological intervention.
Negative ion aroma diffuser candles, combining the functions of mood regulation and air purification.
Smart temperature-controlled candles, some brands attempt to control the burning temperature and time through apps, adapting to the trend of home intelligence.
V. Best-selling Festival Gifts
The sales of Christmas-themed DIY candle material kits (such as essential oils and silicone molds) have increased by 30% simultaneously.
Customized gift boxes allow consumers to freely adjust the proportion of front, middle and back adjustments, making them suitable for collection by seasoned fans or high-end gift-giving scenarios.
Post time: Jul-15-2025
